There are many kinds of emails, and the ones you send are essential. If you don’t send emails that your audience finds engaging, they may lose interest and unsubscribe, which can affect your deliverability in the long run. An effective email marketing strategy goes much deeper than sending a simple message to your email lists once in a while to let people know you’re still around. If you want to send emails that engage people, make them happy, and buy, you need to send emails with different formats, goals, and delivery times. You need to regularly send four types of emails to your list to achieve this.
Welcome email
Among the emails you need to send, you should send some to people who just visited your website. You should send a welcome email to people who join your email list for the first time on your website. From your newsletter, link to popular and helpful blog posts. You want to confirm and make a good first impression with these emails.
News and updates
Of course, you’ll want to send your email list of essential business news and updates. Everyone will feel more connected to your brand if you keep them in the loop. If you’ve made significant changes, are planning events or an appearance, or have news that might help your audience, you want to ensure they are the first to hear it.
Personal stories
Depending on your brand, you may need to include personal stories in your emails. People get a lot of emails daily, so this is one of the best and easiest ways to stand out and get more people to open your emails. It also makes it easier to think of an exciting title for your email. People like to read about overcoming problems and everyday struggles because they are inspiring and easy to relate to. If you can be a little more open and honest in this way, it could help your business and make you seem more real. If you don’t want to share too many personal stories and experiences, you could share case studies and ask people you’ve helped at work to share their stories with your email list.
Promotions
Once you have an extensive enough mailing list, you’ll want to send out advertisements for your products and services from time to time. If you already have a connected audience, having an email list is a great way to earn extra money. Some say that each email subscriber is worth as little as $1-2, so you’ll want to take advantage of that as your list could be worth more. You can email your audience to let them know about new products they might be interested in or new clients you’d like to work with. You can also ask them to reserve something or put their name on a waiting list.
