Deliverability is a vital email metric because it tracks how many emails get to the subscriber’s inbox. As the rules for sending emails get stricter, it is more important to stay updated with the laws and keep spam filters away.
Spam filters are used by email providers like Gmail, Outlook, and Yahoo! Mail so that random, unsolicited (SPAM) messages don’t flood the user’s inbox. These spam filters act as a defense to check every email and make sure that only “good” emails (you’ll learn what “good” emails are as you read this article) get to the inbox and that spam emails go to the spam folder or are entirely rejected.
Formatting for Word and Text
- Don’t use words and phrases often in spam and phishing emails.
Using words in your emails is easy, often found in spam or phishing emails without meaning. By looking at the list in this Word document, you can avoid using words or phrases that may set off anti-spam or anti-phishing filters when you write an email.
- Don’t type in all capital letters, and don’t use too many exclamation points, especially in the subject line.
Putting a lot of capital letters and exclamation points in an email is a simple way to draw attention to something, but it will hurt the email’s reach in the long run. Spam and phishing emails often have a lot of capital letters and exclamation points, so if your email ends up in the junk folder, don’t do those things.
The ratio of Text to Images
- Keep the ratio of text to images at 80:20.
The best text-to-image ratio for adding pictures to an email is 80:20. You should always try to fill up 80 percent of your email with text and 20 percent with images.
- Always send emails from a “From” address you know and trust.
Which email address would you rather see in your inbox: [email protected] or [email protected]? Your spam filter reads email addresses the same way: real names get to your inbox, while hard-to-read or unfamiliar “From” addresses go to the junk folder.
- Get on the good list.
Having your members allow your domain (the part after the @ symbol) or email address is one of the easiest and least used ways to stop emails from going to spam. This may be done differently by each email service provider, but here are some of the most common ways:
